The people from peta2 are hitting the road, just as they do every summer. They’re going to concerts, festivals, and all the other things that hip, young people (read: not I) attend. This year, peta2 is rolling out its cutest campaign ever: WOOF!
The idea is pretty simple: Tests show that pigs are actually smarter than dogs, and it’s obvious that they can feel complex emotions and experience pain, just as dogs do. So why on earth do folks (rightly) love their dogs so much but turn a blind eye to the pigs who are beaten and butchered on factory farms to make meals for people?
To help the peta2 crew turn heads as they road-trip it across the country, we’ve gone so far as to get their RV detailed with a sweet (that word is still “in,” right?) campaign banner, which is certain to inspire thought—and choruses of “Aww”—from all who see it. If you want to see the RV in real life, check out the peta2 MySpace page to find out when the peta2 road crew will be at a venue near you!
Posted by Sean Conner