Will Sexy ‘Go Vegan’ Ads Make a Splash in City Pool?

Published by Kate Tuggle.

Amid reports that Youngstown may not be able to open its Northside Swimming Pool this summer because of a lack of lifeguards—possibly as a result of the high costs of certification classes—PETA sent a letter to Mayor John McNally offering to contribute $1,000 for training classes for lifeguard applicants if the city agrees to display PETA’s pro-vegan ad at the pool.

The eye-catching ad shows a bikini-clad beauty near the water  and proclaims, “Dive Into a Vegan Lifestyle This Summer.” PETA has also offered to dispatch its “Lettuce Ladies” to deliver vegan ice cream to the lifeguards to sweeten—and cool down—their workdays.

“Vegan meals are a fantastic way to save animals’ lives; reduce our risk of suffering from obesity, heart disease, cancer, and diabetes; and help swimmers get that sought-after bikini body,” says PETA Executive Vice President Tracy Reiman. “PETA’s cheeky ad could help keep Northside Swimming Pool full of trained lifeguards—and families full of delicious plant-based fare—all summer long.”

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind