Victory! Verizon Pulls Chained-Dog Ad

Published by PETA.

After more than 7,000 e-mails of complaint from our wonderful members and supporters, Verizon has pulled an ad depicting two chained pit bulls who were straining at their chains in a junkyard. They may now realize that the sight of miserable, lonely, aggressive dogs just doesn’t help them hawk cell phones.

Pit bulls are by far the most abused of breeds, and this ad certainly didn’t help boost their image. Since they’re seen as the “tough guy’s” breed, they all too often end up neglected and chained outside, left to lie amid their own waste through all weather extremes and without adequate shelter, food, or water. If that wasn’t enough, even less fortunate ones end up in the hands of dogfighters.

Many thanks to all who participated in our action alert—your pressure helped get this ridiculous ad pulled. Further proof that it’s worth it to ruffle a few feathers!

Posted by Sean Conner

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind