A (Vegetarian) Sign of the Times

Published by PETA.

If you dig 60s pop art as much as I do, you’re really going think this is boss. Forty-five years after being on display for just one day during the New York World’s Fair in 1964, artist Robert Indiana’s iconic EAT sign is blinking back into action. Part of a larger exhibition of Indiana’s work, the oversized objet d’art will be up and illuminated all month at the Farnsworth Art Museum in Rockland, Maine.

While the sculpture is pretty groovy as it is, we think that adding the word “VEGETARIAN” to it would make it full-on far out. That’s why we wrote to Mr. Indiana and asked him to add our favorite “V” word to the piece for just one day. Imagine, if you will:




Andy Warhol’s portrait of a can of Campbell’s Tomato Soup (which is vegan, by the way), might be “mmm, mmm, good,” but this PETA-ized pop art is a mmm, mmm, masterpiece! What could be a better way to shine the light on a diet that’s better for the Earth and all its inhabitants?

After all, it’s time for the dawning of the age of asparagus.

Written by Amy Elizabeth

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind