Was it the more than a decade of PETA protests and behind-the-scenes letters? Maybe it was our jaw-dropping runway disruptions. Perhaps the COVID-19 outbreaks at mink fur factory farms had something to do with it. Or maybe it was your consumer activism as you spoke up for animals. Likely, it was all of the above that finally persuaded Valentino to go fur-free!
Cheers rang out at PETA’s headquarters yesterday at the news that even the fashion house that sewed mink fur on sneakers is changing with the times.
At this rate, not a single designer will still be selling fur next year—and no wonder, since no kind shopper will buy it.
Valentino joins hundreds of other companies—including Calvin Klein, Coach, Burberry, Gucci, Michael Kors, Ralph Lauren, and Versace—that have banned fur after hearing from PETA and our supporters about the suffering that goes into every fur coat, collar, and trinket. For decades, PETA entities worldwide have documented and exposed that foxes, minks, and other animals exploited for fur live on filthy, cramped fur farms before they’re electrocuted, gassed, or beaten to death.
The exciting news also comes after Valentino became the first luxury brand to ban alpaca fleece, in 2020. The brand’s bans will help the planet, too—raising and killing animals for any material is devastating to the environment. According to the Higg Materials Sustainability Index, alpaca fleece as the second-most environmentally damaging material (after silk), and the negative environmental impact from producing a fur coat and trim can reportedly be up to 10 times higher than for making a faux-fur coat.