Tire Giant Asked to Roll Out PETA’s Anti-Obesity Ad

Published by PETA.

Does the Michelin tire company promote obesity? I’m starting to think so. Consider the Michelin Man: He’s a friendly fellow, but, oh, those unsightly rolls! The tire giant also owns Detroit’s iconic roadside landmark, the Giant Tire—a possible shout-out to the dreaded spare tire?

We’ll soon find out if there’s any truth to my theory. PETA has written to Michelin North America’s president and chair Dick Wilkerson and offered to put an anti-obesity ad on the Giant Tire. Our “Lose the Spare Tire: Go Veg!” ad would encourage Detroit residents to adopt a healthy, slenderizing, animal-free diet and just might help offset some of life’s maintenance costs (i.e., medical bills).




Stay tuned to find out if we receive a fabulous “thumbs up” for our proposal—or a “flabulous” refusal suggesting that the company doesn’t care.

Written by Karin Bennett

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind