Tattoo Artist Unveils ‘Ink, Not Mink’ Ad

Published by PETA.

Mario Barth is a trendsetter in the tattoo world—he owns and runs the internationally renowned Starlight Tattoo, hosts the annual Biggest Tattoo Show on Earth, and has a loyal celebrity clientèle.

Mario might look tough, but he has a soft spot for animals. That’s why he’s taking a stand for those exploited by the fur industry and is starring in PETA’s latest “Ink, Not Mink” ad.

Yesterday, Mario unveiled his ad at the star-studded opening day of this year’s Biggest Tattoo Show on Earth:


Uh, which one’s the real Mario and which one’s the ad?
Mario Barth
Tommy Lee, who starred in his own “Ink, Not Mink” ad, checks out the latest in the series.
Tommy Lee


Eager for more? Go watch the behind-the-scenes interview to see what Mario has to say to anyone who wears fur.

Written by Liz Graffeo

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind