‘Take the CruelTEA Plunge’

Published by PETA.

Do you take your tea with a dash of blood? How about a spoonful of dead mouse? PETA’s new parody of a Nestea commercial from the ’80s shows viewers why they should avoid the brand and “take the CruelTEA plunge”:

Nestea insists on testing on mice and rats in an attempt to make health claims—despite the fact that U.S. and European regulators have stated that tests on animals are not sufficient to prove health claims about food and beverage products. One test involved locking highly social mice in dark chambers and painfully shocking their sensitive feet. In another test, experimenters injected mice with chemicals to make them develop diabetes and then force-fed them tea ingredients.

Share the new ad on Facebook and Twitter to urge everyone you know to “take the CruelTEA plunge” by pledging to drink only cruelty-free tea. Please also click here to urge Nestea to stop testing on animals. Unless you want to quench a thirst for cruelty, Nestea is one brand to avoid like the plague.


Written by Heather Faraid Drennan

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind