Supersized Animal Abusers Promoting Vegetarian Superhero

Published by PETA.

Once again, the PETA Files goes to the movies. First up: Vegans are hitting the big time on big screens across America, courtesy of Rob Schneider’s vegan character in last week’s box-office hit, Grown Ups. Sure, the movie made fun of vegans, but it made fun of everything—besides, we at PETA have a good sense of humor.

This week, we’re curious to see whether Aang, the hero of The Last Airbender, will share his vegetarian views as he did in the beloved Nickelodeon series Avatar: The Last Airbender. He should, of course, considering that it’s in keeping with his steadfast Buddhist and Taoist beliefs—but the film is tied in with a massive McDonald’s promotion featuring Airbender commercials and action figures. Go figure. Are Airbender producers and McCruelty execs banking on the hope that audiences won’t notice—or care—that a corporation that refuses to make even minimal improvements to reduce its cruel treatment of billions of animals is pushing figurines of a passionate animal defender?

We’re going to go ahead and cry fowl on this partnership—and then ask: Will you speak up for chickens?

Written by Karin Bennett

Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you are agreeing to our collection, storage, use, and disclosure of your personal info in accordance with our privacy policy as well as to receiving e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind