‘Superman’ Is Vegan

Published by PETA.

Update: Our vegan Ultra champion did it again. Rich Roll finished seventh in the race on Sunday. Despite a bad accident on his bike on Saturday during challenging weather conditions and even with an injured knee, he did the 52-mile run in 7:51. Amazing. Congrats, Rich!

It’s Fur-Free Friday, and we’re all about spreading joy and good cheer on one of the most compassionate days of the year. In the spirit of the season, we’d like to wish vegan athlete Rich Roll the best of luck as he begins his Ultraman race.

Recently named one of the “25 Fittest Guys in the World” by Men’s Fitness, Roll is poised to dominate the competition at the invitation-only Ultraman competition, which includes a 6.2-mile swim, 261.4-mile cross-country bike ride, and 52.4-mile run.

His cruelty-free diet guarantees abounding strength and energy, and if you don’t want to take my word for it, check out our exclusive new interview with the humane superman:


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Written by Logan Scherer

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind