Super Bowl XLIX’s Ads: A Win for Animals

Published by PETA.

Whether your team won or lost the Super Bowl this year, we can all agree that the big winners in 2015 were the animals! Computer-generated imagery ruled the big game, with companies like Mercedes portraying breathtaking animal characters with modern technology—and with no abused baby chimpanzees in sight. 

“With the halftime show’s gorgeous mechanical lion and adorable costumed dancing sharks, seemingly no animals were hurt or traumatized to train them for commercials so PETA can safely say that Super Bowl XLIX was a bigger win for animals than any year before,” said PETA Executive Vice President Tracy Reiman. 

Of course PETA’s favorite ad this year didn’t air. Take a look! 

Were you following along with PETA on Twitter during the game? Here’s a look at what we had to say: 

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind