In a scene resembling a winter clothing ad gone horribly wrong, PETA inflated giant snow globes in Hartford, Connecticut, and Providence, Rhode Island this week—and inside the globes, two PETA members wearing big “wooly” sweaters, hats, and mittens beat up two realistic, “bloody” prop sheep. The provocative display is part of PETA’s #WoolFreeWinter campaign, an effort to alert consumers to the reality that sheep are beaten, punched, kicked, and even killed by impatient shearers in the wool industry.
Most shoppers would be appalled to learn that every single PETA exposé of the wool industry has revealed cruelty to sheep, who are beaten and left with bloody wounds for wool sweaters, coats, and scarves. This winter season, PETA is calling on caring people to give sheep some peace on Earth by choosing only wool-free, vegan apparel.
PETA recently revealed video footage showing that workers on a massive farm in Australia cut skin and flesh off sheep’s backsides with shears and threw and kicked the animals. In the past 16 months, PETA has released five exposés recorded at 37 facilities on three continents, all revealing that sheep are mutilated, abused, and skinned alive. Shearers are often paid by volume, not the hour, which encourages fast, violent work that can lead to gaping wounds on sheep’s bodies. The wounds are then stitched closed—without giving the animals any painkillers.
What You Can Do
Have a #WoolFreeWinter! Learn how to wear vegan and get loads of animal-friendly style advice.