How Do You Say, ‘Animal Testing,’ in Japanese? ‘Shiseido’

Published by PETA.


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Animal testing


Our terrific colleagues at Japan Anti-Vivisection Association (JAVA), who often work with PETA Asia Pacific, recently alerted us to Japanese cosmetics giant Shiseido’s continued reliance on cruel animal tests for its products, which include wrinkle creams and its ironically named ZEN Eau de Parfum. Despite the fact that hundreds of companies worldwide have banned all animal tests forever, Shiseido is still forcing chemicals into animals’ stomachs and dripping shampoo into their eyes.

No animal should have to die for lipstick, moisturizer, shampoo, or perfume, so we’re helping JAVA step up its efforts to get Shiseido and other Japanese companies to give animal testing the heave-ho. Since Shiseido products are sold around the world, you can help convince the company to choose kindness—just go here to tell Shiseido why you won’t be buying into its cruelty.

Written by Jeff Mackey

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind