Robitussin Doesn’t Monkey Around

Published by PETA.

After learning from PETA that great apes used in commercials are torn from their mothers when they are just babies and beaten into submission, pharmaceutical company Pfizer has replaced a new TV ad for Robitussin that originally featured an orangutan with a new ad that includes a computer-generated ape.

Grey Group created the old commercial just before signing PETA’s Great Ape Humane Pledge, agreeing to never again use great apes in ads. It joins many other top ad agencies including BBDO, Young & Rubicam, and Ogilvy & Mather. Pfizer has also pledged not to use primates in future commercials.

Share Anjelica Huston’s moving and thought-provoking video with family and friends and spread the word about what the entertainment industry does to our closest primate cousins.

Written by Jennifer O’Connor

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind