After learning from PETA that great apes used in commercials are torn from their mothers when they are just babies and beaten into submission, pharmaceutical company Pfizer has replaced a new TV ad for Robitussin that originally featured an orangutan with a new ad that includes a computer-generated ape.
Grey Group created the old commercial just before signing PETA’s Great Ape Humane Pledge, agreeing to never again use great apes in ads. It joins many other top ad agencies including BBDO, Young & Rubicam, and Ogilvy & Mather. Pfizer has also pledged not to use primates in future commercials.
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Written by Jennifer O’Connor