Here’s another classic from the PETA vaults, which I came across a little while back and filed away for summer barbeque season. The website, which you can find here, starts off like this:
Summer’s Nearly Here! Toss Some Roadkill on the Grill!
PETA is urging die-hard meat lovers to help save animals by scouring the streets and turning vehicular victims into vittles. If you’re wondering why the world’s largest animal rights organization would encourage consumption of roadkill kebabs, read on!
And on it goes. As usual with this sort of pro-vegetarianism campaign—see, for instance, Eat the Whales and Say No to Pot (roast)—the underlying point is the same as ever: “Eating animals is weird and gross, and it sucks for the animals involved.” But the sad fact of the matter is that a lot of diehard meat-eaters just zone out when you say stuff like that to them. Telling people that you’re thinking of firing up a roadkill barbeque, however, tends to wipe that long-suffering “preached at” look right off their faces. And the message is ultimately the same: “Dude. Go vegetarian.”
Anyway, that’s my two cents, but please do check it out for yourself and let me know what you think.