Redemption for Rocky

Published by PETA.

Underfed and tied to a shed 24/7, Rocky wasn’t really living—just existing. Rocky was only a puppy, yet his owner never let him inside the home and allegedly beat him in an effort to try to turn him into a better “guard dog”. After witnessing the abuse that Rocky was forced to endure, a concerned area resident set to work trying to find help for the adorable and resilient dog.

After placing phone call after phone call to various agencies and animal shelters in the area to no avail, the resident finally turned to PETA. We immediately coordinated with folks at the local SCPA, who persisted in Rocky’s behalf and eventually convinced his owner to surrender him into the shelter’s care.

Now, a few weeks later, we are delighted to see this picture of a blissful, thriving, recently adopted Rocky:




The story of the dog who is left outside to languish is one that our cruelty caseworkers hear all too often. Dogs are highly social and loyal companions. They crave lots of love, attention, and exercise, and they always want to be around their human family. Staking them out in lonely yards as cheap “alarm systems” is nothing short of a cruel betrayal of an animal’s unlimited love and devotion to his or her guardian—it is simply not the way things are meant to be.

If you know people who aren’t doing right by their dog, please talk to them and educate them about the animal’s many needs. Offer to walk their dog. Bring toys! Show them how to do things right. And please, never let mistreated animals endure abuse or neglect. Always speak up and file a report with local law enforcement officials. Without you, these animals would have no voice.

Written by Logan Scherer

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind