Question McCruelty

Note to bigwigs at animal-abusing companies: Don’t offer to answer questions unless you’re prepared to sit in the hot seat! When PETA learned that McDonald’s vice president Bob Langert is taking questions from stakeholders—people who are affected by McDonald’s actions—on McDonald’s “corporate responsibility” blog, PETA Senior V.P. Dan Mathews sent in this query, which is sure to make Langert squirm:

Chickens who are killed by McDonald’s suppliers have their throats cut while they are still conscious, and many suffer broken limbs or are scalded to death in defeathering tanks. As the leading U.S. purchaser of chicken meat, your company has the ability and the market power to end these abuses. When will McDonald’s become a leader in animal welfare by requiring your U.S. suppliers to switch to a less cruel slaughter method that’s approved by the U.S. Department of Agriculture and is already used by McDonald’s suppliers in Europe?

After all, who is more affected by McDonald’s actions than the nearly 300 million chickens who are slaughtered for the chain each year? It’s unlikely that Langert will respond, even though PETA is not only a stakeholder but also a company shareholder.

You can give McCruelty an earful about its abusive methods by leaving a stakeholder comment of your own or by urging the company to adopt that less cruel slaughter method, which is called “controlled-atmosphere killing.”

Written by Lindsay Pollard-Post