Does anyone remember our sexy “Go Veg, Texas” campaign? Of course you do! Well, this time around, we’re traveling a bit south of the border and asking Mexico to do the same thing (minus the bikini).
If you haven’t yet heard, Mexico has recently started the “Vamos por un millón de kilos” campaign to encourage all residents to lose weight. Well, we know a thing or two about lookin’ fine and stayin’ slim without all the grease and cruelty that meat-based diets offer. Check out our letter to President Calderón and let us know what you think:
His Excellency Felipe CalderónPresident of the Republic of Mexico1
page via fax
Dear President Calderón:
On behalf of PETA, an international animal rights organization with more than 2 million members and supporters worldwide, I applaud your administration’s “Vamos por un millón de kilos” campaign. May we add that the best way to help your citizens lose weight while improving their health would be to encourage them to choose a vegetarian diet? As you might know, consumption of meat, eggs, and dairy products is linked to the major killers in the U.S. and Mexico—heart disease, cancer, diabetes, and strokes.
Animal flesh, milk, and cheese are packed with fat, calories, and cholesterol. It’s little wonder that as Mexicans move away from a traditional Mexican diet high in healthy vegetables, grains, fruit, and beans and toward the typical U.S. diet, which is laden with fatty animal flesh and devoid of fiber, they are also following their neighbors to the north in packing on the pounds and becoming sick and prematurely incapacitated. Overwhelming scientific evidence shows that vegetarians are far less likely to be overweight than meat-eaters and far more likely to be in better overall health. They live longer and die less painful deaths. The American Dietetic Association—the largest group of nutrition professionals in the U.S.—reviewed hundreds of studies and concluded that vegetarians have lower rates of obesity, heart disease, diabetes, and certain types of cancer than people who eat meat. A healthy vegetarian diet provides all the nutrients that we need to thrive—without the saturated animal fats and cholesterol found in meat that cause weight gain and clogged arteries. In addition, every vegetarian saves hundreds of animals from the horrible cruelty of the meat industry, such as mutilation without any painkillers, intensive confinement, and violent slaughter.
To help kick off the “Go Vegetarian, Mexico” campaign, two of PETA’s beautiful Lettuce Ladies would like to join you for an event at the National Palace to hand out delicious vegetarian fare—like tasty faux-beef tacos and soy-cheese and mock-chicken quesadillas—along with copies of our “Vegetarian Starter Kit.” (The kit can be viewed online at SeaVegetariano.com.) Please let me know when you would like to schedule this exciting event.
Thank you for your consideration.
Very truly yours,
Ingrid E. Newkirk
Written by Christine Doré