Prada’s Newest Shareholder Is PETA—Find Out Why

Published by PETA.

Prada’s newest shareholder hopes to help the company pull its head out of the sand.

Following the release of an eyewitness exposé that revealed that 1-year-old ostriches are electrically shocked and have their throats slit for “luxury” ostrich-skin bags, shoes, and wallets, PETA has become a Prada shareholder in order to attend the company’s annual meetings and officially call for an end to all exotic-skins sales.


Every pockmarked Prada purse represents a young, sensitive, and terrified ostrich who was hung upside down, shocked, plucked, and slaughtered, and we are taking the fight against cruelty straight to Prada’s boardroom and demanding a permanent end to the sale of ostrich-skin handbags.

As documented in video footage released by PETA, the largest ostrich-skin companies in the world keep young ostriches in barren dirt feedlots until they’re trucked to slaughter at just 1 year old, far short of their natural 40-year life span. At the slaughterhouse, frightened birds are turned upside down in a stunner, have their throats slit, and have their feathers plucked out to create the bumpy-textured skin used for Prada bags.

This stock purchase will allow for a push from inside the Prada corporation to end the sale of cruelly produced ostrich skin purses.

What You Can Do

You don’t need to be a Prada shareholder to tell the company to stop torturing young ostriches for fashion. You can ask Prada and Hermès to stop selling ostrich skins by clicking below.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind