Prada’s newest shareholder hopes to help the company pull its head out of the sand.
Following the release of an eyewitness exposé that revealed that 1-year-old ostriches are electrically shocked and have their throats slit for “luxury” ostrich-skin bags, shoes, and wallets, PETA has become a Prada shareholder in order to attend the company’s annual meetings and officially call for an end to all exotic-skins sales.
Every pockmarked Prada purse represents a young, sensitive, and terrified ostrich who was hung upside down, shocked, plucked, and slaughtered, and we are taking the fight against cruelty straight to Prada’s boardroom and demanding a permanent end to the sale of ostrich-skin handbags.
As documented in video footage released by PETA, the largest ostrich-skin companies in the world keep young ostriches in barren dirt feedlots until they’re trucked to slaughter at just 1 year old, far short of their natural 40-year life span. At the slaughterhouse, frightened birds are turned upside down in a stunner, have their throats slit, and have their feathers plucked out to create the bumpy-textured skin used for Prada bags.
This stock purchase will allow for a push from inside the Prada corporation to end the sale of cruelly produced ostrich skin purses.
What You Can Do
You don’t need to be a Prada shareholder to tell the company to stop torturing young ostriches for fashion. You can ask Prada and Hermès to stop selling ostrich skins by clicking below.