‘Pinocchio’ Sniffs Out AWI Liars

Published by PETA.

Moms everywhere warn their children that if they lie, their noses will grow*, à la Pinocchio:


Yep, those are vegan lederhosen.


PETA Australia took that lesson to the next level when it sent one of its members to the headquarters of Australian Wool Innovation (AWI) to call out the trade group for reneging on its promise to stop mulesing (slicing flesh off lambs’ backsides) by 2010.

Written by Karin Bennett

*My mom also told me that my pants would catch on fire if I lied, but for obvious reasons, PETA Australia opted to go with the puppet/boy.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind