PETA’s ‘Beauty Without Bunnies’ Program Welcomes Pacifica

Published by Michelle Kretzer.

What’s the one thing that could make Pacifica cosmetics’ floral packages even prettier? PETA’s cruelty-free bunny logo. And soon that’s exactly where you’ll spot it. PETA is delighted to welcome Pacifica as our newest “Beauty Without Bunnies” member. Pacifica will proudly take its place on our list of more than 1,300 companies that don’t test on animals, and our bunny logo will proudly take its place amid the fields of flowers on Pacifica’s products.

Be Cruelty Free!©iStock.com/hepkag

Pacifica has always prided itself on blending perfumes and cosmetics that are “made with love.” Which is why, from the company’s start in its founders’ kitchen to its place as a nationally known and sought-after brand available at national chains such as Target and Whole Foods, Pacifica has always been 100 percent vegan. It was only a matter of time before PETA and Pacifica joined animal-friendly forces.

While doing your holiday shopping, be a bunny’s honey and be sure to shop cruelty-free. PETA has made it easy, with our searchable online database of companies that do and that do not test on animals and our Global Cruelty-Free Shopping Guide, which we will be happy to send you for free.

Hoppy shopping!

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind