Because TV stations in Victoria, British Columbia, have rejected PETA’s anti–seal slaughter public service announcement, we’ve decided to go mobile with our campaign by placing a Bluetooth transmitter outside three of the city’s high schools. The transmitters will automatically send PETA’s ad to students’ phones (and those of lucky passersby) to educate them about the imminent seal massacre that continues to tarnish Canada’s reputation.
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The upcoming extra-curricular activity comes just a week before tens of thousands of young seals are scheduled to be slaughtered in the name of “fashion.” Join the compassionate people who have already called on the Vancouver Organizing Committee for the 2010 Olympic Games to use its clout to help save the seals.
Written by Logan Scherer