peta2’s Fur Is Dead Campaign

Published by PETA.

I probably don’t mention my colleagues in peta2 as much as I should on this blog. This is primarily because I am jealous of their youth, their vivacity, and their general “too-cool-for-school” attitude. But sometimes they put something together so good that it can’t be ignored (no matter how hard one might try), and their new “Fur Is Dead” campaign definitely falls into that category.

They’ve partnered with the folks at Skelanimals to help garner support for their “100,000 strong against fur” petition, and judging by the number of signatures so far (38,631!), the whole thing’s going pretty well. You can check out the site here. The photo gallery of kids wearing the peta2 “Fur Is Dead” bunny ears is more or less fantastic.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind