PETA to TomKat: Don’t Drench Suri in Armani Fur!

Published by .
3 min read
timeinc / CC

So check it: Last year, Giorgio Armani told Time magazine, “I spoke with the people from PETA, and they showed me some materials that convinced me not to use fur.” All well and good right? I mean, who could wear fur—let alone mass produce it—after seeing where it really comes from!


Armani’s fall collection includes (gag!) fur coats for babies (so, so wrong), floral-printed fur coats (don’t try and dress up what it really is), fur-hemmed skirts (no thank you!), and fur-trimmed jackets (hell to the no). As you can imagine, we’re going postal up in here. But instead of disrupting his shows during Fashion Week in Milan last week, PETA is aiming higher—at the stars, in fact.

PETA Senior Vice President Dan Mathews, in all his fabulousity, hit ’em where it hurts …. TomKat anyone?!

Check out the full text of Dan’s letter to Tom and Katie below, and make sure to leave a comment to tell us what you think.

PETA is sending similar appeals this week to Kristin Chenoweth, Glenn Close, and Heidi Klum, all of whom wore Armani to the Emmys on Sunday. Ew, right?

September 23, 2008
Tom Cruise and Katie Holmes
c/o Jeff Raymond

Dear Tom and Katie,

Greetings from PETA, where we’ve always admired your fur-free personal style. Because you are among the most highly visible wearers of Giorgio Armani, we are obliged to alert you to a distressing situation that has arisen with the company. We’ve been in talks with Armani for the past few years, asking the designer to drop fur. We showed his senior design team PETA’s four-minute video—which documents how animals on fur farms are strangled, electrocuted, and skinned alive—and a few months later, Armani told Time magazine that his meetings with PETA, “convinced me not to use fur.” Unfortunately, he’s gone back on his word; his new collections are full of fur.

Most shockingly, his collections include fur coats for babies and kids. Please be vigilant about any packages that Armani sends for Suri, as they could include bunny fur from his toddler lines. We imagine that Suri, like other children, has a natural affinity for animals, which is why we find it shocking that Armani is not only breaking his fur-free promise but also trying to lure children into fashion derived from skinned rabbits. We also ask that you please use your considerable influence with Mr. Armani to urge him to keep his word and leave fur out of future collections and that you consider wearing fashions from some of the fur-free designers such as Calvin Klein, Ralph Lauren, and Stella McCartney.

Thank you very much for your consideration.


Dan Mathews
Vice President

Written by Christine Doré

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

Get the Latest Tips—Right in Your Inbox
We’ll e-mail you weekly with the latest in vegan recipes, fashion, and more!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.