When we heard that the Vancouver Organizing Committee (VANOC) is selling cheap outdoor ad space to nonsponsors, you can be sure that only a few seconds passed before we signed up to place a billboard during the 2010 Olympic Games.
VANOC claims that the soft economy has created sluggish ad sales, so it’s scrambling to make back some of the millions of dollars it spent stockpiling billboard space. Could it be that corporations are reluctant to spend their advertising dollars to support the Vancouver Olympic Winter Games when the word “Canada” is now synonymous worldwide with “baby seal slaughter?”
One thing is for certain—if VANOC accepts our offer, our billboard will be slated to educate visitors from all over the world about Canada’s Olympic
Written by Karin Bennett