When we heard that an elementary school in Windsor, Connecticut, was holding a yard sale to raise funds to spruce up its dilapidated playground, we saw a perfect opportunity pitch in—by paying to place our ads reading, “Tot teetering on obesity? Go Veg!” on the school’s seesaws.
Our letter to the principal points out that kids who munch on chicken nuggets,
fish sea kitten sticks, and pepperoni pizza face myriad health problems, including obesity, heart disease, and diabetes. For fat kids, our ad can turn recess, all too often a time of ridicule, into a chance to learn about how they can slim down and save their animal friends at the same time.
It’s a no-brainer, really. When our paid ads are placed on playgrounds, everyone wins—schools, kids, and animals!
Written by Karin Bennett