PETA Europe ‘Celebrates’ Selfridges’ 100th

Published by PETA.

We can never resist a good birthday party … and neither can our friends over at PETA Europe! Yesterday, Selfridges—a European department store that continues selling foie gras despite public outcry—celebrated its 100th birthday, and PETA Europe, along with former Miss UK (and current vegetarian) Brooke Johnston, joined the party by unveiling Brooke’s new “Selfridges: Force-Feeding Is Cruel” billboard.


PETA Europe’s touring billboard is slated to make the rounds of Selfridges stores across the UK this summer.
Brooke Johnston
Brooke was on hand for a force-feeding protest too.
Brooke Johnston


Happy birthday, Selfridges! While your employees were inside gorging on birthday cake, somewhere ducks were being force-fed until their internal organs ruptured.

Written by Shawna Flavell

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind