PETA Encourages Nintendo to Put the Cruelty Back in Dairy

Published by Zachary Toliver.

Nintendo has accepted a “milk off” challenge from a farm and museum in Vermont, after the historians declared that a new game based around milking a cow (yes, really) was far too easy. Grabbing and squeezing the udder of an unsuspecting cow may bring its challenges, but the gameplay is far from reality.

PETA staffers and activists recently played the cow-milking game featured in Nintendo’s 1-2-Switch and realized that the company had taken all the cruelty out of the process. We have over 35 years of experience investigating dairy farms where cows are exploited for their milk, and it’s never that pleasant for the animals.

To simulate cow milking accurately, the game would need to show all aspects of dairy farming.

To help gamers experience the horrific reality of the dairy industry, we’d be happy to provide Nintendo with footage of the filthy conditions that cows are kept in so that it can update the game’s visuals. The company’s developers could draw inspiration from our eyewitness investigations, such as our work at a then Land O’Lakes supplier, where we revealed cows dying slowly without access to food or water and languishing in pools of their own excrement.

Looks a bit different from what’s shown in Nintendo’s game, huh? We agree. The company should just skip the cruel industry entirely and switch to something else, such as an almond-“milking” game.

While Nintendo Switch users are free to have fun whenever and wherever, virtually no cow used for milk is permitted to fulfill her instincts as a mother.

Every time we consume milk, we’re supporting an industry that routinely tears baby cows away from their mothers just hours after being born and forces cows to produce milk until their bodies are exhausted. After all this, they’re sent to the slaughterhouse.

Stopping this cruelty is as easy as switching to healthy, delicious dairy-free milk, cheese, and ice cream. Go vegan today.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind