Payback Is Hell!

Published by PETA.

Move over, National Garden Week! Out of the way, Waffle Week (OK, maybe you can stay). And get off my lawn, all you prevention and awareness weeks. This is the coolest week ever … Shark Week! Catch this (geddit?): The Discovery Channel’s Shark Week is back for its 21st year, and I am pumped. When else do you get a whole week of programming dedicated to these pointy-toothed wonders?

Shark Week has another purpose, though, besides just being scary (which it totally is). Shark Week’s programs teach viewers that shark populations on the coast of the Eastern U.S. declined by 80 percent in the ’70s and ’80s because of shark fishing for “sport” and steak.

Sharks are hunted not only because of the high price fetched by their teeth, jaws, and fins but also because of their reputation as human-killers.

True, an average of 10 humans die each year because of shark attacks. However, this is nothing compared to the 100 million sharks (and billions of other sea animals) killed by humans every year—so that humans can eat them.

When you think about the painful way that all fish are slaughtered for fun and food—suffocated, crushed to death, and cut open alive—shark attacks really don’t seem all that unprovoked, do they?

On that note, check out our new billboard. It’s going up in the cities that see the most shark attacks:

Payback is Hell

For more information on sharks and fishing, please visit—and watch Shark Week! I will!

Posted by Amanda Schinke

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind