Olympic Champion Unveils Naked Anti-Fur Ad in Beijing

Published by PETA.

Amanda Beard Poses Nude to Help Save Animals on Fur Farms
View behind-the-scenes footage of the photo shoot here.

Amanda Beard, the incredibly gorgeous U.S. swimmer, has posed naked for a brand-new anti-fur ad, just as the Olympics are about to kick-off in Beijing.The Olympic gold medalist unveiled the stunning “Be Comfortable in Your Own Skin” ad just hours after Beijing officials stopped her from holding a news conference, reportedly for “safety” reasons. Hmm, what’s so dangerous about a naked lady?! So the swimmer simply moved her location and revealed the stunning ad to a swarm of reporters and TV cameras elsewhere. Given that Beijing is hosting the Summer Olympic Games this year and the horrific conditions that have been documented on Chinese fur farms, now is a great time to remind folks that animals grow fur to protect themselves from the elements, not to cover 100-lb. fashionistas from paparazzi camera flashes. The ad shows that she’s comfortable in her own skin and doesn’t need to steal anyone else’s. During the shoot Amanda sat down with us and explained: “I’d much rather go naked than ever put a dead animal on my body.” Well said, Amanda!You can get on board by signing our pledge to go fur-free pledge.

Photos from Amanda’s unveiling in Beijing:Amanda-Beard-1-thumb.jpgAmanda-Beard-2-thumb.jpg
Photo Credit: Patrick Alleyn


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind