It’s a No-Brainer

Published by PETA.
Brain Scan

We’re not ones to say “I told you so,” but …

A new study has confirmed what we’ve known all along: Vegans and vegetarians have more empathy—for both animals and people—than meat-eaters do.

Researchers in Europe recruited vegan, vegetarian, and meat-eating volunteers and placed them into an MRI machine while showing them a series of random pictures. The MRI scans revealed that when observing animal or human suffering, the “empathy-related” areas of the brain are more active among vegetarians and vegans. The researchers also found that there are certain brain areas that only vegans and vegetarians seem to activate when witnessing suffering.

We’ve always thought that people who lack empathy may have something wrong with their brains. That’s why we urged the NFL to give Michael Vick an MRI scan to look for evidence of clinical psychopathy, and it’s why we sent U.S. Vogue editor and fur pusher Anna Wintour a certificate entitling her to a brain scan as well.

So, to sum up: Vegans are smarter, sexier, and healthier than meat-eaters, and they’re more empathic too. If you haven’t yet made the switch, what are you waiting for?

Written by Paula Moore

Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you are agreeing to our collection, storage, use, and disclosure of your personal info in accordance with our privacy policy as well as to receiving e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind