New Alexa Chung Label Will Be Free of Fur, Angora, and Exotic Skins

Published by PETA.

Earlier this week PETA UK sent British style icon Alexa Chung a bouquet of flowers to congratulate her on the launch of her debut collection – after it was confirmed she will never use fur, angora, or exotic skins in any of her designs.


The coveted collection is the first under Alexa Chung’s eponymous fashion label. The model-turned-designer has previously masterminded several design collaborations – with Marks & Spencer, among others – which featured vegan faux-fur jackets, silky viscose dresses, and leather-free velvet boots. 


“Compassion is clearly in fashion, and many designers are dropping fur, angora, and exotic skins in favor of sustainable vegan materials that look like the ‘real thing’ without harming animals,” said PETA UK’s Senior Manager of Corporate Projects Yvonne Taylor. “Alexa Chung’s collection like the style icon herself shows it’s chic and cool to dress with a conscience.”

PETA UK exposés, including this one, have revealed that animals on fur farms spend their entire lives confined to tiny, filthy cages, where they suffer from physical and psychological distress before being killed by poisoning, gassing, anal electrocution, or neck-breaking. For angora wool, workers tie down sensitive rabbits and rip their fur out, leaving behind bloody wounds, while the rabbits scream in pain. And on crocodile farms, as PETA revealed in this recent exposé, animals are confined to small, dirty pits and sometimes hacked apart while they’re still alive and thrashing.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind