NBC Nixes Family-Friendly Thanksgiving Day Parade Ad

Published by PETA.

Hey, NBC: We’d like to know … if a family-friendly announcement against abusing turkeys (who live in dark, ammonia-filled sheds where workers clip their beaks, break their legs and wings, and crush their heads) doesn’t meet your standards, then what does?

When we first submitted our newest commercial to NBC in the hopes of running it during the Macy’s Thanksgiving Day Parade, the station asked us to give more information about the cruelty behind turkey slaughter to back up the statements made in the ad. But even after we sent the network this New York Times article chronicling the grisly facts about turkey factory farming, it nixed the ad, claiming that “this commercial does not meet NBC Universal standards.”


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We made this commercial with the parade’s kid-centric audience in mind, hoping to empower children to make informed, healthy, and humane decisions about their diets and to stand up for those decisions.

While NBC’s standards are a bit foggy, we’ve made sure that ours are crystal clear.

Written by Logan Scherer

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind