Most Shared: How PETA’s Hermès Investigation Went Viral

Published by Emily Savage.

When news broke of PETA’s investigation of the conditions in which alligators and crocodiles were being raised for “luxury” brand Hermès, social media exploded with outrage.

Word spread fast—with millions of views, shares, and reposts across Facebook, Twitter, Instagram, and Snapchat. Even celebrities joined in the social media uproar.

PETA posted the breaking video on Facebook.

Across all of PETA’s channels, the video has been viewed more than 19 million times!

We showed where many of those watchbands and Birkin bags really come from on Instagram.

We also shared the investigation on Twitter.

Rapper Waka Flocka Flame responded.

The Veronicas told their followers never to stay silent.

Bonnie-Jill Laflin was equally outraged and was shown on Snapchat at a demonstration.


She showed up on Rodeo Drive as a “slaughtered crocodile” with a message.

Crowds of people surrounded her—and even more shared the video on Twitter.

We doubled down on our campaign against Hermès when we released our investigation inside the largest ostrich slaughter companies in the world, including the exclusive supplier of ostrich skin for Hermès Birkin bags. PETA’s investigators filmed workers forcibly restraining terrified ostriches, electrically stunning them, and then cutting their throats.

The shocking video was our first to break 1 million views on Instagram, generated the most visits to our site in a single week, and has since been shared hundreds of thousands of times.

Want to do more for animals?

Take action by demanding that Hermès stop selling items made from crocodile and alligator skins here.

Follow PETA on Facebook,  TwitterInstagram,  and Snapchat (@OfficialPeta) for more news and breaking investigations.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind