Tourists are flocking to Kiryat Yam, Israel, in hopes of spotting a mermaid who has reportedly been seen frolicking during sunset swims, and the Town Council is offering a $1 million reward for anyone who can provide a photograph that proves Ariel’s kin are kicking back on local beaches.
If it’s a photo of a mermaid they want, we’d be happy to oblige. We’re offering to run our stunning “Make a Splash—Go Vegetarian” ad, which makes the case that, like mermaids,
fish sea kittens, lobsters, crabs, and other animals of the sea deserve to be treated with compassion and respect.
Written by Alisa Mullins