This morning, hundreds of McDonald’s owners and operators who flew to Tucson for a corporate seminar heard an unlikely speaker: PETA V.P. Dan Mathews. Our own “Rabble Rouser” took over the podium at the Westin La Paloma Resort during the opening presentation to urge franchisees to convince McDonald’s to switch to more humane slaughter methods.
Dan’s, uh, “keynote address” centered on a topic that the company would rather ignore. McDonald’s suppliers use an outdated killing method that causes birds to have their throats cut while they are still conscious, many of them to suffer broken wings and legs, and many to be scalded to death in defeathering tanks. PETA—along with members of McDonald’s own animal welfare advisory panel—has urged the company to upgrade its slaughter method to controlled-atmosphere killing (CAK), which would eliminate the worst forms of cruelty, but so far McDonald’s refuses to listen.
If you could speak at a McDonald’s convention, what would you say?
Written by Shawna Flavell