Live on the National Mall: ‘Fur Is Dead’

Published by PETA.

PETA’s reenactment of our “Fur Is Dead” public service announcement (PSA) stunned D.C. tourists last week. News crews from WRC-TV, Roll Call, and others caught all the action—giving new meaning to the term “beat reporting.”


“Clubbed” on the head, stripped of her fur, and left for “dead.” Ring any bells?
Fur Is Dead
This will probably be the only time I ever call a human in fur “hot.” It was nearly 80°F outside on the day of our event.
Fur Is Dead


Thanks to all who made our action a smashing success!

Written by Karin Bennett

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind