Live Earth Concerts

Published by PETA.


Are you as psyched as I am for Live Earth this weekend? Mad props to the organizers of this amazing event, which is actually nine concerts rolled into one huge global event to draw attention to the global warming crisis facing the world. What an undertaking . . .

Now don’t get me wrong, anytime Snoop Dogg and Snow Patrol play the same event, I’m all for it, no matter what the cause. But let’s be real here. Because the meat industry emits massive quantities of greenhouse gases and other pollutants, selling meat at Live Earth would be like selling cigarettes at an anti-cancer fundraiser. And that’s exactly the message we sent in a letter to George Zoffinger, the guy in charge of Giants Stadium, the venue for the US portion of the event. Check out the letter here.

While it might be an Inconvenient Truth, for some at first, the reality is that what people eat is far more important than anything else they do—like, more important than switching from a Hummer to a Prius even—in determining greenhouse gas emissions, so making the concert venue vegetarian for the day is really the least the organizers can do. And the single most important step any of us can take to alleviate global warming is to simply go vegetarian.

In any event, enjoy the show, and if you’re looking for something to keep you awake while Madonna and Sheryl Crow perform, check out our “Live For the Earth” contest to win a $50 iTunes gift card.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind