Leather’s Grisly Secret: See How PETA Asia Made Shoppers’ Jaws Drop

Published by Craig Shapiro.

There’s cruelty and suffering behind every accessory and article of clothing made of exotic skins—and a recent viral video from PETA Asia couldn’t have made the grisly connection any clearer. Shoppers at a Bangkok mall were drawn to the jackets, shoes, and accessories on display at The Leather Work, a shop that was conceptualized and created for PETA Asia by Ogilvy & Mather’s Bangkok office. When the shoppers took a closer look, though, they learned about the cold-blooded cruelty of the exotic-skins industry.

Here’s how PETA Asia pulled it off:

What You Can Do

Never buy or wear animals’ skins. Vegan leather is chic—Stella McCartney is among the cutting-edge designers who have embraced it—and it’s more versatile and durable than the skins of dead animals. Best of all, it’s cruelty-free.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind