I’ve always had a soft spot in my heart for Hooters restaurants, because, in addition to being such a wholesome, tasteful place to go to with the family, they make these truly amazing fried pickles. OK, the “wholesome, tasteful” stuff is a bit of a stretch, but those pickles are seriously out of this world. Anyway, my feelings towards the place have cooled a little bit since PETA VP Dan Mathews told me what went down this week when he tried to book a Hooters in New York for a private party to launch his new book, Committed: A Rabble Rouser’s Memoir. The plan was to have Pamela Anderson host the party, where they were going to serve veggie Buffalo wings to the guests. But Hooters execs refused to allow the event, because, evidently, “PETA mobilizes strong feelings on both sides of the fence. It wouldn’t make good business sense for us.” How hilarious is it that a place called Hooters (for God’s sake) is getting all holier than thou at the prospect of having Pamela Anderson eating veggie burgers in one of their restaurants? I guess they’re afraid they won’t be able to measure up. Anyway, there was a great piece about it in the New York Post today, which you can read here.
I’m not mad at you, Hooters, just disappointed. I don’t want to suggest that I’m an expert on how to run a business, but if you’re the Marketing Department at Hooters, it just seems like such a lousy idea to go out of your way to keep Pamela Anderson out of your restaurants. And, as Dan pointed out, “Hosting the book party would have showed that Hooters is well rounded in more ways than one. We’re always looking for ways to keep the ‘T’ and ‘A’ in PETA.”