Jenna Jameson Tease …

Published by PETA.
Jenna Jameson, modeling PETA’s “Kentucky Fried Cruelty” T-shirt in August

It’s a “tease” in the sense that the new ad we’re doing with Jenna Jameson isn’t going to be launched until March 10, as part of Los Angeles Fashion Week. But I can tell you that it evokes screen siren Bettie Page (think Jenna in a black wig and a pleather bikini), the tagline is “Pleather Yourself,” and it’s sexy as hell. Here’s what Jenna says about the ad, which was shot by celebrity photographer Gavin Bond:

“I’ve worn a lot of pleather in my life. Anybody who knows me knows that I’ve kind of lived half my life in it. I love the idea of having choices outside of leather. The outfit that I’m wearing in the ad is so sexy that I suggest if people want to have a better time in the bedroom — then please explore the pleather side.”

Thank you, Jenna Jameson! And you can find some more information about great alternatives to buying leather (in addition to just, like, not buying it), right here. Be on the lookout for Jenna’s new ad on March 10—it’s kind of spectacular.

Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you are agreeing to our collection, storage, use, and disclosure of your personal info in accordance with our privacy policy as well as to receiving e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind