James Cameron Wins Proggy for ‘Avatar’

Published by PETA.

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1/26 Update: You can call me soothsayer. Avatar has sunk Titanic and is now the highest-grossing movie of all time!

Confession: While I was watching Avatar, I found myself mumbling, “I want to go to there,” as I grabbed at the three-dimensional floating mountains in front of me. But the best films are those that entertain while also sparking important conversations, and Avatar is certainly one of those films. Through a mastery of CGI and an unparalleled script, Cameron beautifully shows that all nature is interconnected and that all beings—no matter their species or race—deserve to be treated with kindness, respect, and dignity.

For making a film with an overarching message of decency, understanding, and compassion—as well as breathtakingly beautiful CGI that heralds a new era in filmmaking (one that we hope marks the coming end of the use of live animals in entertainment)—we have awarded James Cameron our 2010 Proggy Award for Outstanding Feature Film.

Avatar has already become the second-highest-grossing film of all time worldwide (the number one blockbuster of all time is Titanic), truly making Cameron the “King of the World.” My prediction: Cameron will beat his own global box-office record with Avatar (and pick up an Oscar or 10 on the way) long before I’m done learning to speak Na’vi.

Written by Logan Scherer

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind