Hey, Toronto, ‘I’m ME, Not MEAT!’ Proclaims Pro-Vegan Ad Blitz

Published by Zachary Toliver.

PETA is serving up some food for thought for hungry commuters in Toronto, where our “I’m ME, Not MEAT” ad blitz is headed for the first time ever.

Photo by Julius Sandor

For one month, we’re placing posters—which feature a cow, a chicken, a pig, and, now, a lobster—in 25 subway stations across the city. These provocative and perceptive ads will encourage millions of passengers to empathize with animals and choose vegan meals.

Photo by Julius Sandor

Photo by Julius Sandor

Imagine what it must feel like to be boiled alive.

Some travelers may find it surprising that scientists have determined that, just like chickens, cows, pigs, and humans, lobsters can absolutely feel pain. Anyone who has ever boiled lobsters alive knows that when dropped into scalding water, they whip their bodies wildly and scrape the sides of the pot in a desperate attempt to escape.

Photo by Julius Sandor

Similar to dolphins and many other animals, lobsters use complicated signals to communicate, explore their surroundings, and establish social relationships. In the wild, they can journey over 100 miles in a year—but when lobsters are kept in confinement in tanks, they may suffer from stress, low oxygen levels, and extreme crowding.

More and more Canucks are going vegan.

Vegan eating is spreading like wildflowers across Canada. According to new research by Mintel, more than half of Canadians report that they regularly eat meat alternatives, and nearly a fifth say that they enjoy those foods at least a few times a week. Google Canada reports that interest in animal-free food has never been higher and that “veganism” was a top-searched trend last year. And chefs across the country say that plant-centric eating continues to be a top food trend in 2018.

Photo by Julius Sandor

See the individual. Go vegan, eh?

Animals are not bacon, hamburgers, nuggets, or fish sticks, but rather living, feeling beings—just like us. Eating meat is completely unnecessary, and PETA urges consumers of all ages to reject cruelty to animals by going vegan. Need help getting started? We’ve got you covered:

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind