‘Happiness Is a Dead Animal’?!

Published by PETA.

Ask a million different people what happiness is, and you might get a million different answers. Happiness is … a warm dog. A choice. A girls’ night out.

Now animal agriculture proponents are talking about launching an ad campaign boasting, “Happiness is a dead animal.” That’s right—the communications “whiz” who proposed the slogan has got people arguing that it’s high time “to take a positive approach and tell [the public] to go ahead, eat that dead cow, it’s OK.”


crispyontheoutside / CC
meat locker


Wow. I mean, wow.

When farm operators and immature steak addicts are done yucking it up about this ad campaign, they’ll still have trouble explaining how “it’s OK” that downed cows are left to languish for days; that male baby chicks, who are “useless” to the egg industry, are ground up alive; and that farm workers get away with kicking, stomping on, and otherwise abusing animals. Good luck telling that umpteenth heart attack victim’s weeping wife and children how “it’s OK” that all those bacon cheeseburgers helped make their loved one obese and unhealthy and his ticker to conk out at 50 years young.

We’re not concerned that this ad campaign will actually get the green light. Oh, no, no, no. That’s not it at all. We’ve already seen this type of sophomoric pro-meat push on T-shirts, bumper stickers, etc. Yawn. Been there, done that.

At this point, the biggest concern we have about this moronic ad campaign is that they’ll decide not to run it. Someone might figure out that farm operators will have an even tougher time convincing anyone—from Jane Doe to legislators—that they care one bit about the animals in their charge if they announce to the world that they believe “Happiness is a dead animal.”

Your thoughts?

Written by Karin Bennett

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind