H&M Pledges to Shun Exotic Skins

Published by PETA.

H&M is an industry leader in all things stylish and cruelty-free—which is why we were thrilled to announce that, because of its recent decision to implement a permanent policy against selling any exotic skins, including those of snakes, alligators, crocodiles, lizards, ostriches, and other animals, H&M is the recipient of our Company of the Year Proggy Award. H&M’s announcement to no longer sell exotic skins came after we sent a copy of our new exposé to the universally loved retailer. (Seriously, H&M is like apparel candy: affordable and deliciously fashionable, and I don’t know anyone who doesn’t love them.)

Many animals who are stripped of their skin for fashion are skinned alive and then tossed onto a pile where they writhe in pain until they succumb to shock or dehydration. Some animals live in agony for up to four days after they lose their flesh. H&M’s new policy sends the message that kindness is always chic. Follow this company’s lead: Take our pledge and declare that the only skin you’ll ever wear is your own.

Written by Logan Scherer

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind