H&M is an industry leader in all things stylish and cruelty-free—which is why we were thrilled to announce that, because of its recent decision to implement a permanent policy against selling any exotic skins, including those of snakes, alligators, crocodiles, lizards, ostriches, and other animals, H&M is the recipient of our Company of the Year Proggy Award. H&M’s announcement to no longer sell exotic skins came after we sent a copy of our new exposé to the universally loved retailer. (Seriously, H&M is like apparel candy: affordable and deliciously fashionable, and I don’t know anyone who doesn’t love them.)
Many animals who are stripped of their skin for fashion are skinned alive and then tossed onto a pile where they writhe in pain until they succumb to shock or dehydration. Some animals live in agony for up to four days after they lose their flesh. H&M’s new policy sends the message that kindness is always chic. Follow this company’s lead: Take our pledge and declare that the only skin you’ll ever wear is your own.
Written by Logan Scherer