This little piece of good news comes to you courtesy of my friend (and occasional PETA Files blogger) Joel Bartlett, who spends more time in our local Starbucks than some of the people who work there. (Incidentally, Joel, who is PETA’s Marketing Manager, actually seems to have something of an obsession with coffee-marketing news).
“Loyalty benefits. Starting in mid-April, customers who use registered Starbucks cards in select U.S. and Canadian stores will get several benefits: Starbucks will not charge for any syrups, milk alternatives and other extras added to drinks, no matter how numerous or complex. Senior Vice President Michelle Gass said she isn’t concerned that will lead to more expensive, time-consuming orders.”
Soy lattes will always be cooler, more fancy, and less pus-filled than the dairy version, but now they’re just as affordable.
And, for those of you still hankering for more good news on the soy latte front, here’s an update on the Dunkin’ situation. I’ll keep you posted.