Master of the Google Universe

Published by PETA.

google.JPGNot sure how many of you will care, but I thought I’d share some cool geeky news that I’m pretty excited about.

Have you noticed how I’ve been hyperlinking the word vegetarian a bit lately? Well, our resident search guru Joel Bartlett has been at me to do it because it helps with “Search Engine Optimization.” Or, in English, it helps rank higher in internet search engines.

Well, today, after months of super technical and top secret work behind the scenes, and after not nearly as much or nearly as technical and obviously not top secret work by me hyperlinking the word vegetarian, I’m happy to announce that is now the highest ranking website on Google when you search for the word “vegetarian.”

As you also may have noticed, next on Internet-nerd Joel Bartlett’s agenda is getting his myspace profile to be the highest ranked page on Google when you search for Joel Bartlett. And he’s got some tough competition from an ABC weatherman by the same name who I will not link to for fear of increasing his search ranking . . .

All joking aside, we’re pretty psyched about this because we believe is the best resource available for helping people go vegetarian, so we want it to be super easy for people to find the site. It really has taken a lot of work and many months to get there, so we’re pretty thrilled about it.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind