Retail giant Gap Inc. may soon find itself in trouble if the company continues to mislead shoppers by stating online that it is fur-free while continuing to sell fur through its brand INTERMIX. PETA’s attorneys sent a cease-and-desist letter this morning to Arthur Peck, CEO of San Francisco–based Gap Inc., demanding that the company stop deceiving its customers and engaging in false advertising—a violation of both state and federal laws—and drop fur immediately.
Gap Inc., whose online policy reads, “We do not use … real fur,” has been caught misleading consumers before: In 2014, it came to light that its now-defunct brand Piperlime had continued selling fur despite Gap Inc.’s anti-fur policy, until PETA and other outraged consumers called for it to eliminate the cruel items. INTERMIX has been selling fur from rabbits, coyotes, foxes, minks, and Asiatic raccoon dogs—animals who are often slammed to the ground and bludgeoned with metal rods, causing convulsions and broken bones but not always immediate death.
As documented by PETA, eyewitness investigations have revealed that in China—the world’s largest exporter of fur and where INTERMIX may currently obtain much of its fur—rabbits are hung upside down, screaming and kicking, and forced to watch those ahead of them die violently before their own throats are cut.
What You Can Do
Dozens of retailers—including Calvin Klein, Ralph Lauren, Tommy Hilfiger, Inditex, Ann Inc., Kenneth Cole, and J.Crew—have already banned fur from their collections. Please urge Gap, Inc. to join these companies in going 100% fur free.