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Want to take a wild guess which of the world’s many “fashion weeks” is now the first to ban fur?
No, it’s not Milan, London, or even Miami. That’s way too obvious. Think farther north. Arctic Ocean north. That’s right—Norway, home to polar bears, glaciers, and ice hotels, has seen fur banned from the catwalks at its upcoming Oslo Fashion Week (OFW), which will be held in February.
The move was spearheaded by fur-free designer Fam Irvoll and the Norwegian animal rights group NOAH, which organized a massive candlelight vigil against fur back in November and gathered signatures from more than 200 designers, models, photographers, and other members of the Norwegian fashion industry who refuse to work with fur.
“It has been a very natural choice for us because we do not want the OFW to appear as an arena in which to promote products based on the treatment of animals [as] prohibited by animal welfare concerns in several countries,” said Paul Vasbotten, the general manager of OFW.
Paris, Milan, London, and New York, what are you waiting for?
Written by Alisa Mullins