Food Fight: PETA Files False-Advertising Complaint Over Whole Foods’ ‘Humane Meat’

Published by PETA.

PETA filed a formal complaint this morning with the Department of Consumer and Regulatory Affairs asking the agency to compel Whole Foods’ Washington, D.C., stores to stop deceiving consumers into purchasing chickens, turkeys, cows, and pigs with meat-wrapping paper imprinted with the slogan,  “Thanks for Caring About Animals,” among other misleading signs and representations. 

As PETA notes in its complaint, these signs do not tell shoppers that this meat still comes from animals who may have been castrated, branded, and dehorned (all without painkillers); starved and dehydrated because of lameness; held in intensive confinement in unnatural conditions; and scalded alive while still conscious. All of these practices are permitted or may still occur despite Whole Foods’ hyped “5-Step Animal Welfare Rating Standards”—and none of them is remotely humane.

“Whole Foods’ promises of ‘humane’ meat are as empty as they are unethical, deceptive, and apparently unlawful,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on D.C. authorities to protect well-intentioned shoppers from being duped into buying the flesh of animals who were mutilated, starved, and scalded alive.”

Are you one of the many people who feel tricked by “humane meat” labels? PETA would like to hear how you believe you were misled. Please e-mail us your story.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind